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Geoff McFetridge’s works of art have a strong, easily identifiable tie to his career as a graphic designer. Using subtle palette of grays, greens, blues, whites, and pinks, he places his subjects in humorous and everyday scenarios. “Art for me has always equated to invention, and I am drawn to images. So when you are inventing images the world starts to melt and become something to manipulate,” McFetridge has said of his duel practices. “Design language, which has a relationship with abstraction, is very accessible to me. My paintings are as much rooted in logos as they are in art history.” Beginning with drawings, he composes his paintings from simple geometric shapes and flat two-dimensional planes of color, so that they resemble advertisements, signs, maps, and other designed elements from the urban environment.